A client database that belongs to you, and builds loyalty

Everything you need to know about a client, at a glance

One record per client, and it’s all there: her contact details, the services she’s had, what she bought, her preferences, her contraindications. When she walks in, you know who she is without searching, and without relying on the memory of whoever saw her last time.

• The full history, visit after visit. The color applied in March, the length she asked for in June, the product she bought in September.
• Preferences noted once and for all. Prefers mornings, sensitive skin, doesn’t like to chat during a treatment: the things that make the difference at the front desk.
• Average spend and frequency. You see who comes back every five weeks and who has drifted away without a word.

9:41 •••

Targeted send

Not back in 3 monthsBirthday this monthAll clients

14 clients selected

Hi Emily, it’s been a while. A free treatment with your next cut, until September 30. Grace Hair Studio

103 / 160

Send to 14 clients SMS consent checked

A database that fills itself without you

That’s what sets it apart from a notebook or a spreadsheet: you don’t feed the database, it feeds on what you already do. Every online booking creates or completes a record, every checkout adds the service and the amount. You only enter by hand what no software can guess.

Targeted SMS messages, to stay in touch between visits

From the Pro plan, you send the right message to the right client: win-backs for regulars who haven’t been back, birthdays, seasonal offers. You segment from the database and you send from the same interface as your calendar, without exporting anything to an email marketing tool. It’s also what fills the quiet slots in the middle of the week.

Consent, collected and dated at the source

The law requires you to be able to prove a client’s consent before any marketing SMS or email. Blissa collects it when the record is created, dates it and keeps its origin: online booking, record created at the salon, import of your old database. Records remain editable and deletable on request, and the full export is available at any time.

At heart, this database is yours and not a marketplace’s: it’s a subject in its own right, and we explain it in detail in the article “Who owns your client records?”.

What it means in practice

• You recognize a client without making her repeat herself. Which, in a salon, matters more than any feature.
• You see who is drifting away before you’ve lost her. A regular who skips two appointments can be won back; six months later, she can’t.
• You leave with your database. Full import and export, both ways, without having to ask permission.