Gift cards & online sales
Gift cards: sold from your website, around the clock
The person giving a facial or a haircut is almost never a client: they buy in the evening, on Sunday, the day before the holiday, from another city. On your website, the gift card can be bought whenever the urge strikes, under your name, and goes out by email. Six cards a month means on average €7,056 in extra revenue per year for a spa.
Sold when the urge strikes, not when the salon is open
At the front desk, a gift card sells during opening hours, to someone who walks in. But the person giving it has often never been in: a partner, a daughter, a coworker, looking for an idea on a Sunday evening or at the last minute. On your website, they choose, pay by card, and they are done. Gift card purchases grew 22% in stores and 19% online in 2025, across all sectors; the average card bought online reaches €52.
- Online purchase 24/7, from anywhere, with no account to create.
- A card under your name, sold on your website, not on a third party’s storefront.
- Any amount or a specific service: a facial, a haircut, a package.
- Sent by email to the person giving it, or straight to the recipient.
Zero paper: tracked from purchase to payment
The paper voucher book has its limits: a lost voucher, an illegible voucher, a voucher presented twice, a balance written down by hand, an expiry date forgotten. Here, every card is recorded the moment it is bought and lives in your POS until it is used.
- Validity period set by you.
- Partial balance kept if the service costs less than the card.
- Accepted at checkout like a payment method, with no re-entry.
- Also sold at the front desk, through the POS: everything is tracked in one place.
- Issue and use are both recorded: your bookkeeping keeps up effortlessly.
A new client with every card, and a bigger basket
The recipient of a gift card is not the one who paid for it: every card is a potential first visit, given by someone who trusts you. And the card is rarely spent to the cent: across all sectors, gift card recipients spend on average 1.4 times its value. You get paid before the service, you gain a client, and often an extra treatment.
Holidays concentrate sales: Christmas, Mother’s Day, Valentine’s Day. Your website puts them front and center at the right time, and the card stays available the rest of the year for birthdays and thank-yous.
What gift cards can bring your salon
Averages are pre-filled; adjust them to your business: how much you collect up front, what these cards generate at the salon once spent, and how many new clients they bring you.
Also: your products online, for pickup at the salon
If you sell products, your website can offer them too: the client orders and pays online, then picks up at the salon, with no shipping to handle if you would rather not. One more reason to walk through the door.
Frequently asked questions
How does the recipient use her gift card?
She receives it by email, or the person giving it receives it and hands it to her. On the day of the appointment, you find it in your POS and accept it like any other payment method. If there is a balance left, it is kept for next time.
Any amount or a specific service?
Both. A card for any amount, or a card for a specific service: a facial, a haircut, a package. You set how long it stays valid.
Which payment methods are accepted online?
Card payment, with the payment recorded in your POS. Blissa takes no commission on your sales; only the bank’s card processing fees apply, as with any online payment.
Can I also sell gift cards at the salon?
Yes, through the POS, for the client who picks one up on her way out. Cards sold online and at the salon are tracked in the same place.
And my products: can I sell them online?
Yes. Your products can be sold from your website and picked up at the salon, with no shipping if you would rather not. The sale lands in your POS and updates your stock.
What our clients say
Online booking and gift cards, a certified POS: for three years, everything went very well. A good, affordable solution to get started. I recommend it.
The calendar meets all my needs: gift cards, SMS, bookings, emails. Whenever we need support, they are lovely and helpful, and they fix things in under four hours.
A good app, easy to use. Complete, with a built-in POS, so there is no need for another app.
Excerpts from reviews published on Trustpilot for the Blissa software, translated from French: rated 4.8/5 from 121 reviews as of October 28, 2026.
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